A place where time stands still, just long enough to enjoy the allure of life. Nestled on Seminyak's sandy shores, this idyllic beachfront space was created for sun-drenched days and unforgettable island nights. KU DE TA is a Bali icon, where moments are shared over exceptional food, cocktails, and soulful soundtracks from dawn 'til dusk.
Art Direction, Digital, Branding, Design, Brand Strategy
We were tasked with the re-branding of one of the most iconic Balinese beach clubs. Starting from a deep-dive into finding out what the KU DE TA brand stands for and exploring its true values,
we developed a visual identity and voice to match its soul and heritage while bringing out a contemporary vision to the brand.
KuDeTa lost the spirit of their brand and struggled to find direction internally. The oldest beach club in Bali started to fade into the background. This is where Hank stepped in to ignite the brand once more.