Schwarzkopf | Taft History Edition

60 years ago, since its introduction as Europe's first hairspray, Taft has established itself as an essential brand for trendy styling. As a 'History Edition' addition to the House of Schwarzkopf, the brand team approached us with the task of creating a modern interpretation of Europe's first hairspray.

Service

Art Direction, Branding, Packaging

Client

Henkel

Year

2021

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Made in Berlin. Created for you. The House of Schwarzkopf combines history, craftsmanship and innovation in a tastefully designed store and salon.

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Taft

From now on, women fear neither wind nor weather, because Taft is the first invisible hairnet available. In Germany, a land of the economic boom, a new verb has even emerged: 'Taffets', meaning 'to spray the hair with hairspray'. With this re-imagining of a classic, we celebrate the first hairspray in Europe that became a story of shape and strength for every zeitgeist. 

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