Schwarzkopf | Taft History Edition
60 years ago, since its introduction as Europe's first hairspray, Taft has established itself as an essential brand for trendy styling. As a 'History Edition' addition to the House of Schwarzkopf, the brand team approached us with the task of creating a modern interpretation of Europe's first hairspray.
Service
Art Direction, Branding, Packaging
Client
Henkel
Year
2021
Made in Berlin. Created for you. The House of Schwarzkopf combines history, craftsmanship and innovation in a tastefully designed store and salon.
Taft
From now on, women fear neither wind nor weather, because Taft is the first invisible hairnet available. In Germany, a land of the economic boom, a new verb has even emerged: 'Taffets', meaning 'to spray the hair with hairspray'. With this re-imagining of a classic, we celebrate the first hairspray in Europe that became a story of shape and strength for every zeitgeist.
