Kaloon Mindful Care

Kaloon Mindful Care is a unique women's beauty care product offering that combines anti-ageing properties with a patented Sleep Technology. The brand promotes a mindful approach to beauty, ageing and self-care through a beautifully crafted presence. 

Service

Brand Story Telling, Social Media, Creative Direction

Client

Henkel

Year

2021

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After supporting the definition of a brand narrative and storytelling, we helped bring it to life by translating it into a winning presence on social media, through content that tells the story of the brand's unique offer.

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Sleep is essential for our bodies and minds to rejuvenate. In contrast to other beauty brands, Kaloon Mindful Care pursues a holistic, scientific approach: their products have proven care ingredients, but also stimulate the skin through better sleep, which is often considered the best anti-aging means.

Two SleepScents: Lavender Lullabies and Calming Cocoon contain therapeutic fragrances and have been tested using neuroscientific studies. With groundbreaking results: The brainwaves of subjects in the sleep laboratory slowed down after inhaling, which allowed them to relax and fall asleep faster.

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