Kaloon Mindful Care
Kaloon Mindful Care is a unique women's beauty care product offering that combines anti-ageing properties with a patented Sleep Technology. The brand promotes a mindful approach to beauty, ageing and self-care through a beautifully crafted presence.
Service
Brand Story Telling, Social Media, Creative Direction
Client
Henkel
Year
2021
After supporting the definition of a brand narrative and storytelling, we helped bring it to life by translating it into a winning presence on social media, through content that tells the story of the brand's unique offer.
Sleep is essential for our bodies and minds to rejuvenate. In contrast to other beauty brands, Kaloon Mindful Care pursues a holistic, scientific approach: their products have proven care ingredients, but also stimulate the skin through better sleep, which is often considered the best anti-aging means.
Two SleepScents: Lavender Lullabies and Calming Cocoon contain therapeutic fragrances and have been tested using neuroscientific studies. With groundbreaking results: The brainwaves of subjects in the sleep laboratory slowed down after inhaling, which allowed them to relax and fall asleep faster.
