King Abdullah University of Science and Technology Challenge Series
Through KAUST Challenge, KAUST objective is to create crowdsourcing initiatives that challenge local and international talent to identify ideas and solutions for Saudi Arabia's National Priorities. From brand creation to media management, Hank helped manage the challenges from start to finish.
Brand Development, Design, Web Development, Paid Media
KAUST is a graduate research university of science and technology renowned by global benchmarks. Attracting and developing top talent from the Kingdom and around the world, KAUST invests in its people.
The University allows its members to fulfill their intellectual potential in a state-of-the-art environment. KAUST is dedicated to maintaining the best academic and professional practices in its development and recruitment efforts.
Shaping the future of media edition
With the aim of developing the media and entertainment sector in Saudi Arabia, KAUST launched this challenge in order to find ideas and solutions for pain points within this technology-focused sector. After defining the branding and look & feel of the campaign, we developed a comprehensive marketing strategy to promote the challenge across the digital ecosystem, driving participation, engagement and brand awareness. The campaign developed across different mediums and outlets, driving outstanding results in the market.
Web & Mobile
A landing page for both deskop and mobile was developed. The main function of this page was to capture all paid media and provide a simple user interface where possible candidates could find out more about the challenge and also apply if they have an idea.