Baotree is a data collection tool that makes monitoring and evaluation simple. Using a participatory approach to M&E, organisations deploy Baotree to their partners, in-field workers, and underserved communities to capture the grass-roots data needed to track impact and tell their sustainability story.
Identity & Branding, Digital & Web, Illustration, Brand Strategy
Well crafted logo and branding based on a consolidated design system to reflect Baotree's strength and distinction. We went for a more structural approach creating a symbol from the three foundations on which Baotree is built.
Combining these three aspects, we embraced the concept of Baotree being the connection between nature and people, through data. In the end, we created a strong mark that will be an icon of hope.
Exploring contemporary design and direction we created a set of illustrations to be used online. A simple way to connect the copy to something a bit more visual and self-explanatory. The illustrations themselves are unique in colour and design, linking this idea of nature in data in an effortless combination.
Colour was used to modernise the branding. Working with nature and environmental subject matter we had to direct the attention to the fact that Baotree is a tech company as well as an environmental one. The solution was to electrify the colours of nature. The results speak for themselves!