This is Hank is a creative digital and branding studio built around clear thinking, strong ideas and work that moves businesses forward.
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The Studio

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We bring together strategy, creative direction, design and digital expertise to help ambitious brands build, launch and evolve with clarity.

150+

Projects shaped across brand, digital and campaign work

10

Years of experience turning strategy into creative output

20+

Sectors explored across consumer, B2B and specialist brands

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Specialist thinkers brought together around each brief

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Our capabilities

How we help

We bring together brand, digital and creative expertise to help ambitious businesses build stronger foundations, launch better experiences and keep evolving.
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Brand strategy
Clear foundations for better creative decisions

We define positioning, messaging, audience and opportunity, giving brands the clarity they need before design, content or digital work begins.

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Digital experiences
Websites and digital touchpoints built around users

We design digital experiences that are clear, useful and distinctive, connecting brand thinking with intuitive journeys, content and conversion-focused design.

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Creative partnership
Ongoing support for brands that keep moving

From campaigns and content to packaging, presentations and new ideas, we work with teams over time to keep their brand relevant, consistent and commercially useful.

Our approach

We shape every engagement around the ambition, not a fixed process. That means understanding the business first, then bringing together the right strategy, creativity and specialist expertise to solve the brief properly.
Discovery

We start by understanding the brand, audience, market and internal goals. This gives the work direction before any creative decisions are made.

Creative direction

We translate the strategy into ideas, identity systems, digital experiences and content that feel distinctive, useful and true to the brand.

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Person's hand holding a book titled 'How to build a happy brand*' in front of a bookshelf filled with various books.
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What guides us

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Clear thinking comes first. Good work starts with understanding the business, the audience and the reason behind the brief.
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Ideas should move things forward. We look for creative opportunities that help brands become more useful, memorable and relevant.
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Craft matters. Every detail, from strategy to execution, should feel considered, consistent and made with care.
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The work should keep working. We build brand and digital systems that can adapt, grow and support teams long after launch.
A beige folder on a white surface with a printed list titled 'this is hank*' followed by 'brand strategy,' 'identity systems,' 'digital experiences,' and 'campaign creative' each with a plus sign on the right. A glass of water with ice and a blue coaster with a white asterisk symbol are placed nearby.

Process

Our process turns ambition into action. We move from discovery to strategy, design and delivery with a flexible approach that keeps the work focused, useful and aligned with the business.
Discovery
Understanding the opportunity

We get close to the business, audience and market to understand what needs to change, where the opportunity sits and what success should look like.

Strategy
Shaping the direction

We define the creative and strategic foundation, from positioning and messaging to experience principles, content direction and practical next steps.

Design
Turning thinking into expression

We bring the strategy to life through identity, layout, digital design, campaign systems and branded touchpoints that are clear, distinctive and easy to use.

Delivery
Making it ready for the real world

We prepare the work for launch, rollout and ongoing use, making sure the final output is practical, consistent and built to support the team behind it.