Phorbe Hemp Boutique
Phorbe entered the rapidly growing online CBD market in Europe, disrupting the model by offering clients multiple international brands in one online shop.
Art Direction, Digital, Branding, Design
We developed a fully responsive e-commerce website while crafting a curated brand image. A platform that combined a winning UX design, unique branding, user-friendly online shopping and strong SEO.
When Phorbe launched in the Swiss market, the subject of 'CBD' products were still on the outskirts of being normal. For this reason, we used imagery of health and well-being at the core of the brand identity. This strategic move was implemented to make the process of educating a wider audience on the benefits of CBD and hemp a bit easier.