Baotree works at the intersection of nature, technology and community. The challenge was to create a brand that could communicate the intelligence of a data platform while still feeling accessible, optimistic and connected to real people in the field.
A brand identity and digital direction for Baotree, a data collection platform helping organisations gather grassroots insight, track impact and tell stronger sustainability stories.
Baotree
Client
Baotree
Deliverables
Brand strategy
Visual identity
Logo design
Illustration system
Digital design direction
Website design
Brand applications
Project Type
Brand strategy,
identity & digital design
A brand identity and digital direction for Baotree, a data collection platform helping organisations gather grassroots insight, track impact and tell stronger sustainability stories.
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Challenge
Turning data collection into a human brand story.
Solution
A brand system rooted in nature, powered by data.
We created a bold identity system built around Baotree’s three foundations: nature, people and data. The logo, color palette, illustration style and digital design direction were developed to make the brand feel modern, trustworthy and full of energy, helping Baotree stand out as both an environmental and technology-led platform.
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