ofi needed a tone of voice framework that could work across different regions, teams, channels and audience groups. The challenge was to create guidance that felt strategic and practical, helping the brand communicate consistently while still allowing flexibility for different communication needs.
A brand communications strategy project for ofi, focused on developing a clearer tone of voice framework to guide global communication across teams, regions and marketing materials.
ofi Brand Strategy
Client
ofi Brand Strategy
Deliverables
Tone of voice strategy
Audience archetypes
Messaging hierarchy
Brand attributes
Storytelling framework
Tone of voice toolkit
Communication guidelines
Project Type
Brand strategy
Tone of voice
A brand communications strategy project for ofi, focused on developing a clearer tone of voice framework to guide global communication across teams, regions and marketing materials.
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Challenge
Creating one voice for many global audiences.
Solution
A clearer framework for global brand communication.
We developed a tone of voice strategy designed to turn brand values into clear communication principles. The work focused on defining audience needs, grouping target audiences into useful archetypes, clarifying message hierarchy and shaping a storytelling framework that could guide future content, campaigns and brand materials.
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