deZaan has a wide range of cocoa ingredients, each with different colors, flavor profiles, technical properties and application uses. The challenge was to turn that complexity into a more intuitive digital experience for buyers, chefs and product teams.
An interactive digital experience concept for deZaan, designed to help customers explore cocoa ingredients, compare product characteristics and move from discovery to sample order with greater clarity.
deZaan integrated digital experience
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Client
deZaan integrated digital experience
Deliverables
Interactive platform concept
Ux direction
Product discovery journey
Sample ordering flow
AI chatbot integration
Digital content experience
Project Type
Digital strategy & ux concept
An interactive digital experience concept for deZaan, designed to help customers explore cocoa ingredients, compare product characteristics and move from discovery to sample order with greater clarity.
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Challenge
Making a complex cocoa portfolio easier to explore.
Solution
A richer way to discover, compare and choose cocoa ingredients.
We developed the concept for a web-app style experience that brings deZaan’s ingredient portfolio to life. Users could explore cocoa powders by color, wet and dry appearance, application and technical detail, then move seamlessly into sample ordering or support through an AI-powered assistant.
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