Gliss introduced its first spray tonic in 1952, helping establish the brand as a repair expert for damaged hair. The challenge was to honor that heritage while creating a limited-edition product that felt relevant, premium and desirable for today’s beauty consumer.
A limited history edition for the house of schwarzkopf in berlin, reimagining the original 1952 gliss sprühtonic as a modern haircare classic through heritage-led packaging design and product storytelling.
Gliss schwarzkopf sprühtonic
Client
Gliss schwarzkopf sprühtonic
Deliverables
Limited-edition Packaging
Visual direction
Product storytelling
Print-ready artwork
Project Type
Branding & Packaging
Design
A limited history edition for the house of schwarzkopf in berlin, reimagining the original 1952 gliss sprühtonic as a modern haircare classic through heritage-led packaging design and product storytelling.
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Challenge
Bringing a 1952 haircare icon into today.
Solution
A modern classic for the house of schwarzkopf.
We developed a refined packaging direction and product story that balanced nostalgia with contemporary beauty cues. The result celebrates schwarzkopf’s heritage, craftsmanship and innovation while positioning sprühtonic as a collectible haircare classic for a new generation.
No items found.
