Mr smith works in a category where performance, reliability and discretion matter. The challenge was to create a brand that could speak to captains, shipyards, agents and superyacht professionals with clarity and confidence, while still feeling modern, premium and highly specialized.
A new brand identity for mr smith, a superyacht av/it specialist creating intuitive, reliable and seamlessly integrated technology for life at sea.
Mr smith
Client
Mr smith
Deliverables
Brand strategy
Logo design
Visual identity
Tone of voice
Brand guidelines
Graphic system
Icon system
Brand applications
Project Type
Logo, identity & brand strategy
A new brand identity for mr smith, a superyacht av/it specialist creating intuitive, reliable and seamlessly integrated technology for life at sea.
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Challenge
Making complex technology feel effortless.
Solution
A precise identity for invisible technology.
We built a brand system around the idea that the best technology disappears into the experience. The identity combines a confident logo, sharp typography, a restrained color palette and a distinctive blue gradient system to express precision, connectivity and life at sea. The result is a brand that feels technical, trusted and quietly luxurious.
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